Slide 1: Yearly sales before the ad (Locking Pin Clutch Pack) - 2.2k

Slide 2: Yearly sales after the ad (Locking Pin Clutch Pack + Locking Pin Clutch System) - 5.2k

Email Marketing Case Study:

During my time at Pintrill I worked simultaneously as Head of E-Commerce, Email Marketing and Digital Marketing.

Through emails designed in Figma and sent via Klaviyo, I had a significant impact on the health of our emails and commerce as a whole. Through my email work:

To do this, I sent bi and tri-weekly emails, in which I fully merchandised each email, along with copy writing for both the email body and subject / subheads.

I also completely revamped our email flows, conducted thorough A/B testing, and implemented new email sign-up forms.

Merchandising included conceptualizing and executing sales through my dual role as head of e-commerce and email marketing. Part of this exercise included monitoring ROAS (provided by our advertising studio), sale trends and stock to help us maximize our revenue, while effectively working through our inventory.

Digital Marketing Case Study:

During my time I also made multiple video assets for Instagram Reels, TikTok, Google, Facebook and Youtube ads. For the attached ad, I edited the video, as well as oversaw direction and shooting. This ad had a substantial and immediate impact on the products sell through rate.